Highlights

• Kanye West claims Adidas is suing him for $250 million, and said on Instagram that the emblem is retailing unauthorized Yeezy colorways.
• Adidas terminated its Yeezy partnership (valued at $3.2-$4.7 billion) because of Kanye's anti-Semitic statements.
• Kanye expressed frustration with Adidas for allegedly making unauthorized Yeezy colorways and now not paying him.
• According to Complex.com, there is no evidence of Adidas suing Kanye.

According to the rapper himself, Adidas is suing Kanye West for $250 million — and West took to Instagram on February 26th to voice his opinion at the topic.

In fresh years, Kanye has been embroiled in a number of controversies, lots of which originated with off-color statements made through West.

At the same time, Kanye maintained a long-standing yet tense partnership with Adidas, and the logo manufactured his "Adidas Yeezy" range.

The struggle between Adidas and Kanye is as sprawling as the extent in their earlier collaboration, and it has somewhat a few twists and turns.

Let's get into it.

Kanye Is Building Back His Billion-Dollar Fortune With ‘Vultures’ Release After Almost Going Bankrupt

Adidas And Kanye: A Brief History

In February 2015, Kanye West's first collaboration with Adidas dropped, marking the start of a years-long fashion partnership between the brand and the rapper.

Wikipedia's access about Adidas Yeezy recapped the line, items integrated in it, its well-liked popularity, and non-exclusive utilization of the "Yeezy" moniker:

"Adidas Yeezy (or just Yeezy) was a fashion collaboration between American rapper, designer, and entrepreneur Kanye West and German sportswear company Adidas. It offered sneakers in limited edition colorways, as well as shirts, jackets, track pants, socks, slides, lingerie and slippers.

"The first shoe style ("Boost 750") used to be released in February 2015. In 2020, Forbes described Yeezy's rise as 'one of the great retail tales of the century.' Yeezy influenced and inspired a mess of alternative fashion manufacturers.

"Outside of the former Adidas collaboration, Yeezy is the name of Kanye's company Yeezy LLC, and is not connected to Adidas."

Yeezy Thrift: The Most Affordable Yeezys You Can Snag Right Now

Adidas' partnership with Kanye used to be no longer just hugely popular with sneakerheads and West's fanatics, it was extremely profitable for each events as smartly.

Although tendencies in the meanwhile have made gross sales figures for Adidas Yeezys difficult to seek out, an October 2022 ABC News piece delved into sales and the size of the brand collab.

According to ABC, in 2021, financial information outlet Bloomberg quantified Adidas' Yeezy gross sales, reporting:

[In 2021], Yeezy was once valued at between $3.2 billion and $4.7 billion by means of Switzerland-based funding financial institution UBS, Bloomberg reported.

The Yeezy line accounts for kind of $1 billion to $2 billion in annual gross sales for Adidas, in step with Evercore ISI analyst Omar Saad.

In the similar article, the opening in short defined why Adidas unexpectedly ended its partnership with Kanye, mentioning a string of anti-Semitic statements:

"Yeezy, a footwear and apparel partnership between Ye and Adidas that launched in 2015, will end its business immediately over hateful speech and actions undertaken by the rapper, Adidas said in a statement [in October 2022]."

"The company will stop production of all Adidas Yeezy products and halt payments to Ye, the statement added."

On October twenty fifth 2022, Adidas issued a statement entitled "Adidas Terminates Partnership With Ye Immediately"; it learn:

"adidas does not tolerate antisemitism and any other sort of hate speech. Ye’s recent comments and actions have been unacceptable, hateful and dangerous, and they violate the company’s values of diversity and inclusion, mutual respect and fairness.

"After a thorough overview, the corporate has taken the decision to terminate the partnership with Ye immediately, end production of Yeezy branded merchandise and stop all payments to Ye and his companies. adidas will stop the adidas Yeezy business with instant impact.

"This is expected to have a short-term negative impact of up to €250 million on the company’s net income in 2022 given the high seasonality of the fourth quarter.

"adidas is the sole proprietor of all design rights to existing products in addition to earlier and new colorways beneath the partnership. More information shall be given as a part of the corporate’s upcoming Q3 income announcement on November 9, 2022."

In May 2023, a number of outlets reported that Adidas was left with $1.3 billion worth of Yeezys, and that the brand had yet to decide what to do with them.

Later that month, a Forbes blogger reported that Adidas deliberate to promote its remaining Yeezy inventory, and pledged to donate a portion to the Anti-Defamation League (ADL).

2:03

Beyonce Is Funding $500K In Cosmetology Scholarships, Salon Business Grants

Is Adidas Suing Kanye? What We Know

On February 26th, Bloomberg reported that Adidas planned to sell off "debatable" Yeezys, in an effort to offset the financial fallout of its sudden breakup with Kanye.

Not long after the news about Adidas' Yeezy drop began circulating, Kanye shared an Instagram reel addressing the story:

In the caption, West summarized much of what he said in the clip, writing: "adidas is selling pretend Yeezys and no longer paying me and suing me on the similar time."

In the video, Kanye said:

"Let me explain really transparent to you guys what’s going down with Adidas. It’s - now not best are they putting out pretend colorways which might be non-approved, they’re suing me for $250 million, and so they’re also not paying me for these footwear that they’re placing out that experience my title on it.

"And they’re using contract clauses and 50 years of business experience to [redacted] an artist, one of y’all favorite artists, right in front of y’all in broad daylight."

2:03 Where's Wendy?

Wendy Williams' Guardianship, Purported Aphasia Diagnosis Addressed In New Documentary

As the Wendy Williams document was about to air, an unnamed “team” claiming to constitute her put out a shady press unencumber about her cognitive health.

On the similar day, Kanye shared another post to Instagram about his frustration with Adidas; in addition to felony matters, West repeatedly mentioned designs and hues that he had now not authorized.

In a caption that has since been edited, West called upon his enthusiasts to object to Adidas' ongoing sale of Yeezys, and he wrote:

"Anybody who loves Ye would not buy these fake Yeezys I never made these color ways I’m not getting paid off of them and adidas is suing me All these celebrities and the public will stand against a T shirt or the color of my hat but when yall see me have my children hidden from me or see an actual Fortune 500 company [redacted] one of your heroes in real life don’t nobody say nothing or do nothing[.]

"As some distance because the machine goes What yall gone do now Take my album down once more Freeze my accounts once more Threaten other people to not work with me once more All the new non accredited 350’s are cooorny[.]"

Kanye – who now prefers to go by "Ye" – is well known to be particular about his preferences, and his repeated mention of unapproved colorways lent some credence to his claims.

As for Adidas suing Kanye, Complex.com reported that there was once "no evidence" this type of lawsuit exists – which doesn't rule out the potential of ongoing litigation.

Adidas had neither confirmed nor denied Kanye's claims on the time of e-newsletter.

ncG1vNJzZmivp6x7tbTEq6CcoJWowW%2BvzqZmmpyZma60edKuoKefXaCur8XEaA%3D%3D