Clint Eastwood discovered himself on the winning side of a lawsuit he launched against Lithuanian cannabis company, Mediatonas UAB, that he alleged used his likeness to advertise their line of CBD gummies.
The legendary actor and the company that owns the rights to his likeness, Garrapata, at the start filed a sequence of court cases in July 2020 against a number of cannabis outlets. At the time, TMZ reported that court paperwork alleged the corporations used to be the usage of faux photos and interviews to make it appear to be Clint was once endorsing their merchandise.
For example, one commercial made it seem as regardless that Clint promoted the goods on The Today Show by changing a real symbol of the actor appearing at the show.
However, Clint claimed he’d never heard of the firms let on my own endorsed their products before the net ads have been delivered to his consideration. As such, Clint says in the lawsuit that the cannabis retailers are “on-line scammers” who're looking to trick possible customers into believing Clint uses and endorses their merchandise.
Now, Clint has effectively won one of the vital lawsuits after one of the cannabis outlets, Mediatonas UAB, failed to correctly respond to the case. TMZ reviews that a pass judgement on decided they must pay the actor $6.1 million in damages, which contains $95,000 to cover Clint’s criminal fees.
In addition, Mediatonas UAB may be prohibited from the usage of the actor’s title and likeness in any kind of promoting marketing campaign moving forward.
Castanet experiences that Clint additionally has every other ongoing lawsuit against ten hashish firms. In the second one go well with, the actor alleges the corporations used programming code to include his name into metatags, which directed people looking out his identify to the cannabis shops’ web sites. He denies every even making an attempt their merchandise.
Clint isn’t the primary actor to sue a company for using their likeness to push cannabis products. Earlier this year, in the summer season, Sacha Baron Cohen filed a lawsuit against Solar Therapeutics Inc., an American cannabis company, after they launched a billboard falsely claiming that he endorses their products, The Growth Op stories.
The billboard showed the actor dressed up as his persona from Borat dawning a thumbs up, with the words “It’s great” in quotation marks. Following a cease-and-desist letter despatched in April, Solar Therapeutics Inc. took down the billboard, however the actor selected to pursue additional legal motion.
Sacha’s lawyer, David Condon, stated on the time that the actor would “by no means would participate in an advertising marketing campaign for cannabis, for any amount of money,” as he believes it will compromise his symbol. The lawsuit is ongoing.
Sources: TMZ, TMZ, Castanet, The Growth Op,
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