Highlights

• Tiger Woods and Nike ended their 27-year partnership, marking the tip of a significant sports activities and golfing advertising generation.
• Woods received 14 primary titles and revolutionized golf whilst wearing Nike tools, making him one of the crucial first billionaire athletes.
• Woods played at the Genesis Invitational event on February 15th, and has partnered with golf apparatus and apparel company TaylorMade.

After 27 years of partnership and over $500 million in sponsorships, Tiger Woods and the huge sports activities attire corporate Nike have parted tactics.

When Woods was still a emerging celebrity in 1996, the 2 signed a groundbreaking $40 million, five-year contract to turn into teammates, in what can be a decades-long collaboration.

Updated, February 2024: Tiger Woods made headlines on February 15th, after his appearance at the PGA's Genesis Invitational. According to CNN, Woods, 48, "carded five birdies and six bogeys as he took to the course again," in spite of struggling from back spasms.

Woods' post-Nike endorsement occupation used to be additionally within the news forward of the Genesis Invitational event. On February sixteenth, Business Insider profiled Woods' partnership with TaylorMade (a golf equipment manufacturer), reporting: "On Tuesday [February 13th], Tiger Woods and TaylorMade, a maker of golf equipment and apparel, announced an expanded partnership with a new golf-accessory line named 'Sun Day Red.'"

Insider contrasted Woods' long-standing partnership with Nike and his new TaylorMade deal, asserting that "what Nike never did was make Woods a full-fledged partner and give him an ownership stake in his brand at the company." According to the opening: "when Woods' most recent contract expired, that appears to be exactly what TaylorMade did."

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Woods racked up 14 important wins whilst dressed in Nike gear, and the company established its golf brand round his domination, aura, and cultural impact. In turn, this led to long term record-breaking contracts between Woods and the sportswear giant.

However, Nike has chosen to dissolve their partnership with Woods, who's now 48 years old and struggling from injuries; both sides have hinted that Woods would possibly soon have the opportunity to signal some other endorsement agreement.

On January 8th, Woods disclosed the end of his Nike partnership in a tweet:

Woods hooked up two photographs to the tweet, certainly one of which used to be a short lived commentary; it read:

"Over 27 years ago, I was fortunate to start a partnership with one of the most iconic brands in the world. The days since have been filled with so many amazing moments and memories, if I started naming them, I could go on forever.

"Phil Knight's interest and vision introduced this Nike and Nike Golf partnership together and I wish to personally thank him, along with the Nike workers and unbelievable athletes I have had the excitement of running with alongside the best way.

"People will ask if there is another chapter. Yes, there will certainly be another chapter. See you in LA! Tiger"

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Nevertheless, this partnership's cave in alerts the top of an enormous sports and golf advertising and marketing generation.

Join us as we overview Tiger Woods' 27-year contract with Nike, and how much Woods made across the long deal.

$40 Million Endorsement Deal (1996)

Tiger Woods, then a 20-year-old golfing famous person, signed a breakthrough five-year, $40 million endorsement agreement with Nike in 1996.

This was once an peculiar quantity for one of these younger participant at the time, demonstrating Nike's self assurance in Woods' superstar doable.

The agreement marked the start of a long-term partnership that boosted each Woods as a innovative sports activities famous person, and Nike Golf as an business chief.

With Woods because the face of its logo from head to toe, Nike established the athletic attire usual in golf whilst reaping rewards very much from Woods' continuous dominance at the direction, as he gained tournaments and primary championships right through the 1990s and 2000s.

Nike Made Woods the Face Of Its Golf Line

To determine their golf credibility and have a transcendent athlete constitute the company, Nike signed Tiger Woods in 1996.

Woods' already spectacular triumphs, his younger look, his sense of favor, and his sheer dominance at the inexperienced made him an instant famous person. Nike branded Woods from head to toe of their attire, basing their promoting efforts on his inventiveness and agility.

When Woods received tournaments whilst clad in Nike hats, shirts, slacks, and shoes, he ushered within the era of athletic put on in golf.

With Woods as its emblem-bearing standard-bearer, Nike Golf changed into prominent in apparatus and attire.

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Woods Won 14 Major Titles Wearing Nike Gear

Tiger Woods broke golfing data from the late 1990s and into the 2000s, all the whilst wearing Nike attire and power from head to toe.

His good fortune in significant championships while wearing the long-lasting Nike "Swoosh" emblem made him the perfect advertising ambassador for Nike Golf.

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Overall, in spite of injuries that derailed some of his occupation, Woods won an out of this world 14 primary championships whilst underneath contract with Nike.

From the mythical 1997 Masters in crimson Nike shirts and hats to his dramatic 2019 Masters comeback in Nike equipment, Woods' brilliance catapulted Nike to the highest of golfing type.

$100 Million Over Five More Years (2001)

Following a remarkable five-year period throughout which he simultaneously held all 4 major titles and established himself as probably the most renowned athlete globally, Tiger Woods inked a historical five-year, $One hundred million extension of his contract with Nike in 2001.

At the time, this association broke all earlier data for a person athlete's sponsorship. It took Woods' courting with Nike to new heights, making him the face of the corporate and bringing in over $20 million once a year at the younger age of 25.

With this cutting edge new remuneration structure, Nike showed that they're committed to positioning themselves round Woods as the best golfer on this planet for years to return, riding his unwavering good fortune and notoriety.

Another $320 Million Over Eight Years (2013)

Tiger Woods proved he was nonetheless probably the most important appeal in golf in 2013 when he inked a $320 million, eight-year contract with Nike.

At the time, the $Forty million annual contract was essentially the most vital endorsement agreement ever for a single athlete. It proved that Woods remained Nike's maximum influential athlete, in producing information and gross sales.

It used to be widely anticipated that Woods would play into his latter years with this collaboration.

Even although accidents further limited Woods' profession, Nike's funding paid off when he captured the Masters in 2019 and captured the eye of spectators wearing Nike tools at 43.

$200 Million Over Ten Years As A Lifetime Contract (2021)

Nike reaffirmed its willpower to the older – however still vastly well-known – Tiger Woods in 2021, by way of signing him to a one-of-a-kind ten-year, $200 million lifetime contract.

Despite Woods' athletic decline as he approached his mid-40s, Nike sought to ensure that he remained a Nike athlete for the rest of his career and into retirement.

This pact meant that for years, Nike would receive advantages from Woods' iconic status and well-known profession highlights. At the similar time, Woods would be financially safe during the company's $20 million annual salary.

It was a fitting conclusion to recognize his immense contribution to transforming Nike Golf into one of the most game's most known brands since the preliminary $Forty million settlement in 1996.

Building the Nike Golf Brand Empire

Tiger Woods used to be a 20-year-old sensation when he signed with Nike in 1996, and neither celebration expected the ancient connection that might practice.

As Woods broke golf information while donning all-Nike gear, he used to be featured in ingenious Nike Golf promoting campaigns that capitalized on his strange appeal.

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This partnership increased Nike's status as a golf attire and kit chief and attached its innovative emblem symbol to Woods' outstanding play and athleticism.

Lifting Tiger To 'Billion-Dollar Athlete' Status

Woods and Nike Golf revolutionized the sport, and made Woods one of the first billionaires in sports activities historical past.

According to Forbes' real-time knowledge, Tiger Woods' internet worth stood at $1.1 billion as of January 2024, with an estimated $75.3 million in estimated annual earnings as of May 2023.

Nike continually rewarded Woods with ancient endorsement deals as he gained vital championships and attracted fanatics to the game.

In 2001, the deals had been for $100 million over 5 years; in 2013, they greater to $320 million over eight years, as Woods solidified his popularity in the recreation.

Nike ensured golfing's biggest superstar would generate profits whilst donning the recognizable swoosh at each and every turn – via giving Woods record-breaking pay for over 20 years.

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How Much Did Tiger Woods Make From Nike?

When Nike signed 20-year-old phenom Tiger Woods in 1996, neither anticipated the mythical partnership to unfold in the way it did.

As Woods dominated golfing's listing books, carrying Nike apparel head-to-toe, he was the face of innovative Nike Golf advertising and marketing campaigns, leveraging his transcendent reputation.

When all was once mentioned and executed, Tiger Woods reportedly netted around $660 million for the duration of his long and profitable Nike deal.

This mixture boosted Nike ahead within the golfing world as an equipment and style chief, associating its state of the art brand symbol with Woods' athleticism and greatness.

Nike marked the end of their partnership with Tiger on Instagram:

Alongside an image reading "It was a hell of a round, Tiger," the brand wrote:

Tiger, you challenged your pageant, stereotypes, conventions, the old fashioned frame of mind. You challenged the entire establishment of golfing.

You challenged us. And most of all, yourself. And for that problem we’re grateful.

Woods benefited greatly as smartly, with his lucrative Nike partnership no doubt serving to to build his $1.1 billion internet worth.

In pronouncing the top of his Nike partnership, Tiger Woods cryptically hinted that "another chapter" would follow, hinting at the possibility of a new collaborative partnership; Woods didn't elaborate.

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