Kim Kardashian’s SKIMS logo continues to grow and enlarge, and making an allowance for a few of its shoppers swear the products are life saving, it’s not arduous to see why.
Earlier this month, a woman’s TikTok went viral as she claimed her SKIMS bodysuit kept her from bleeding out after she used to be shot four occasions.
Angelina Wiley says she was once targeted in an assault on New Year’s Day previous this year by means of a masked gun guy. But she’s grateful to had been wearing SKIMS shapewear underneath, as the bodysuit was once so tight it controlled the bleeding.
Her TikTok has been considered over a million instances, and it even caught the eye of Kim, who reshared the clip on her social media with a series of praying hand emojis.
Shortly after Angelina posted her TikTok, the inside track broke that SKIMS has reached a $4 billion valuation after Kim secured $270 million in new investment, which is an much more spectacular feat when bearing in mind the logo is best Four years previous.
“It has grown temporarily, and we’re so proud of that,” Kim said of the accomplishment . “We’ve had a truly just right drift of product launches.”
Kim originally launched the shapewear brand in 2019, and it’s expanded to hold a number of clothing items, from bathing fits to loungewear. SKIMS plans to increase into men’s clothing in the fall.
It's transparent that SKIMS worth will proceed to expand, and no longer simply since the corporate is growing its product line. Earlier this month, SKIMS showed it’s opening its first flagship store in the U.S.
The company is currently gearing as much as open an in-person storefront in Los Angeles firstly of 2024.
It’s it seems that already secured a retail house, which will supply over 5,000 sq. ft. The store can be positioned on Sunset Boulevard, with reference to retail outlets like Supreme and Kilth.
“Kim and I will envision a future where years from as of late there’s a Skims store any place on this planet you’d in finding an Apple store or a Nike retailer,” Jens Grede, the SKIMS’ co-founder and chief executive officer, said of the expansion.
“It marks the second one bankruptcy,” she persisted. “Our technique going forward is to open vital shops on the planet’s maximum necessary cities.”
This will it seems that be the first retailer of many, as SKIMS may be looking to open up retail places in numerous different American locations through the tip of 2024. Eventually, the emblem also hopes to open retail outlets in locations outdoor of the U.S., and is thinking about Paris and Hong Kong.
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