Highlights

• Twitter was once flooded with specific deepfake pictures of Taylor Swift in past due January, leading to the hashtag #ProtectTaylorSwift trending. Twitter/X did not take quick action to prevent the unfold.
• Taylor Swift re-recorded her albums after the rights to her music were sold without her consent. The re-recordings were a success with lovers and have pushed down the price of the unique information.
• Record labels are scrambling to draft new contract clauses to stop artists from re-recording their music in the wake of Taylor Swift's a success re-recordings.

Born in December 1989, Taylor Swift is a multi-Grammy award-winning American pop and country music singer/songwriter.

Widely beloved for her musical versatility and widespread artistic reinventions, Taylor has completed massive good fortune in her song profession, gathering various Grammy Awards.

In 2023, Taylor Swift was making headlines nearly repeatedly, for a constellation of causes.

Updated, January 2024: Taylor Swift remained within the news into 2024, and in January, made headlines for a a ways less pleasant explanation why than her touring luck or her blockbuster Eras Tour film.

#ProtectTaylorSwift trended on Twitter in past due January, after obscene "deepfakes" generated the use of artificial intelligence (AI) spread rampantly on the platform.

Fans and Twitter customers in general tweeted about the problem, in an attempt to forestall the spread of the content:

On January 25th, technology news site The Verge reported that Twitter (or X) had been "flooded" with explicit, fake photographs of Swift.

According to the opening, the "term ‘Taylor Swift AI’ was trending [on Twitter/X] in various regions, with one post gaining more than 45 million views before it was eventually removed."

The outlet added that users began pressuring the platform to take protecting measures:

"Swift’s fan base has criticized X for allowing many of the posts to remain live for as long as they have. In response, fans have responded by flooding hashtags used to circulate the images with messages that instead promote real clips of Swift performing to hide the explicit fakes."

The New York Post's Page Six indicated that on January 25th, deepfakes of Swift persevered circulating:

"Doctored graphic photos of Taylor Swift, which were created with artificial intelligence, were circulating on X [the morning of January 25th], leading her dedicated army of fans to flood the platform with positive posts about the singer. The phrase 'Protect Taylor Swift' quickly began trending in the wake of several X-rated images being re-shared on social media from various NSFW websites."

At the time of e-newsletter, Twitter/X had not acknowledged the Taylor Swift deepfakes, nor taken any perceptible action to prevent their spread.

The New York Post contacted Swift's representatives for comment, but did not receive an immediate response.

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Her hugely a hit Eras Tour and the cinematic launch of a feature-length movie about it were among fundamental trends involving the multi-talented musician.

However, she also made headlines for an issue unrelated to blockbuster tour dates or the related film – Taylor's re-recording and re-release of material in her current catalog.

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Why Taylor Swift Is Re-Recording Her Albums

Until June 2019, when Taylor disclosed her intention to re-record her first six albums, the concept that of "re-recording" was in large part a music industry "niche" issue, which remained out of in style discourse and the public eye for essentially the most part.

However, following the spectacular luck of Taylor’s re-releases (that have seen her accumulate billions of streams and income), the process and the reasons behind it have drawn broader passion.

Swift's resolution to re-record her albums got here after former manager Scooter Braun bought the rights to her first six records in 2019, a sale she stated took place without her consent.

Swift's catalog was once later sold to Shamrock Capital, for $300 million in 2020.

As for why, Taylor Swift herself provided a detailed explanation in a June 2019 Tumblr put up, published sooner than Braun offered her catalog to a personal fairness company in 2020.

In the publish, a obviously distraught Swift detailed myriad causes Braun's acquisition of her masters used to be scary for her, bringing up private conflicts with Braun, Kim Kardashian, and Kanye West as secondary components.

Swift's publish is worth studying in its entirety, as she main points the intricacies of checklist deals and recording rights at length, from the point of view of a high-profile recording artist:

However, she indicated that she discovered of the sale throughout the information, in the same approach (and at the similar time) as her enthusiasts.

Her Tumblr post was a reaction to what she described as "today's news" (about Braun purchasing her masters) and she stated:

This is my worst case state of affairs.

This is what occurs whilst you sign a deal at fifteen to someone for whom the time period ‘loyalty’ is clearly just a contractual concept.

And when that man says ‘Music has worth’, he way its price is beholden to men who had no phase in growing it.

Swift's publish incorporated a screenshot of Braun "bullying" her on Instagram.

In a in particular emotional excerpt, Swift persisted, emphasizing the violation of her needs via both Braun and Big Machine Records CEO Scott Borchetta:

When I left my masters in Scott’s palms, I made peace with the fact that ultimately he would sell them. Never in my worst nightmares did I believe the consumer can be Scooter.

Any time Scott Borchetta has heard the phrases ‘Scooter Braun’ break out my lips, it was once when I used to be both crying or making an attempt not to.

He knew what he used to be doing; they both did. Controlling a lady who didn’t wish to be associated with them. In perpetuity. That method endlessly.

Taylor's 'Worst Case Scenario' Turned Out Well

Though Taylor first of all described the sale to Braun as her "worst case scenario" in 2019 (and her consent was violated without reference to the result), she managed to leverage situation to her advantage.

The transfer has seen the Grammy-winner launch new variations of her albums, together with Red, Speak Now, Fearless, and most recently, 1989.

Swift added "Taylor’s Version" on the end of each and every identify, to make it easy for fans to distinguish between the re-recordings and original variations (the latter of which were bought and offered by way of Braun).

Initially, the "Taylor’s Version" re-recordings were recorded, so she could regain ownership rights.

But the project additionally impulsively created cultural moments out of old subject matter – while on the identical time using down the worth of the original records that were bought away.

In brief, a true "worst case scenario" turned into a "win-win situation" for Swift ... however it unquestionably wasn't effortless on her section.

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Taylor’s Re-Recordings Became A Huge Success

The pop famous person’s efforts have greatly paid off, as fans have embraced the re-recordings with a groundswell of strengthen, love, and sales.

Swift's re-recordings have arguably develop into a lot more a hit than the originals. All the re-recordings that the superstar has launched have all made it to Billboard's Top 200, evidencing their good fortune.

1989 (Taylor’s Version) had already sold over a million copies lower than a week after its release. What’s extra, Taylor officially changed into a billionaire in October 2023:

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The change to Taylor Swift's net worth included $500 million of her earnings from track royalties and touring, and another $500 million from the growing worth of her music catalog.

Based at the most recent available data as of November seventeenth, 2023:

Record Labels Probably Aren't Celebrating Taylor’s Re-Recording Success

While Taylor’s enthusiasts have won the releases really well, the move has led to an uproar amongst some listing labels.

The famous person’s hard-won good fortune has made them realize that the chance of artists re-recording their tune is a risky affair ... for the labels.

Following the success of Taylor Swift’s re-recordings, list labels thought to be efforts to stay artists from re-recording for long sessions or worse, ever.

According to Billboard, a number of powerful labels, including Universal Music Group, Warner Music Group, and Sony Music Entertainment, scrambled to draft novel contract clauses to stop artists from re-recording their track as Swift did.

Those overhauled contracts may constrain artists from re-recording their song for as much as 3 many years, or 30 years; under current practices, the period is between two and 7 years.

Record labels make investments closely in the artists they make a choice to signal (and their song catalogs), and stricter exclusivity clauses would minimize possibility. News about listing labels prolonging the periods that artists would have to wait sooner than they may be able to re-record their releases used to be first highlighted by way of the Wall Street Journal in overdue 2021.

According to the paper, new agreements prolonged the time restrictions to double the initial period; Universal Music Group reportedly rolled out new tips following Taylor’s initial run of re-releases.

Other Artists Are Following Suit

Swift is no longer the primary artist to re-record her work, as main artists (together with Neil Young and Frank Sinatra) have achieved so prior to now.

However, Taylor’s good fortune in regaining the possession rights to her grasp recordings has motivated others (like 98 Degrees) to re-record present tune.

In summation, Taylor Swift’s fantastic re-recording successes are the result of her flipping a setback round in her want – providing a blueprint for different artists, and a headache for main listing labels.

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