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Louis-Francois Cartier worked as an apprentice sooner than he took over a jewelry store in 1847. During the early 1900s, the sector nonetheless used pocket watches, and in 1904, Cartier launched the first-ever wristwatch. Named after his friend, Santos became an quick phenomenon and saw its have an effect on on Hollywood through cinema. Along with folks, Cartier used to be also summoned to design Elizabeth II’s crown in 1910. Within a few years, innovation started growing in the girls’s category, and Cartier additionally launched the Tank watch all through the first World War. From Alfred Hitchcock creating sets from Cartier pieces to Marilyn Monroe citing the logo throughout her song Diamonds Are A Girl’s Best Friend, Cartier has always been a Hollywood favorite.
There are many reasons why Hollywood has been in love with Cartier for the reason that 1900s, from its pop cultural impact to growing jewelry that can remaining for generations. Let’s take a deeper glance into why Cartier is Hollywood’s favorite.
Royalty-Approved Brand
Cartier jewelry has been a staple in royal families for hundreds of years. According to Vogue, Edward VII made Cartier open a store in London in 1902 sooner than the coronation so guests may just choose their most well-liked tiaras. He later hailed it as a jeweler of the kings. Princess Diana was once regularly spotted dressed in the Trinity ring, while Kate Middleton wore a 75-year-old royal Cartier Halo tiara at her wedding ceremony in 2011.
Excellent Style And Craftsmanship
While there have been many innovations within the jewellery area with designs and products, Cartier never fails to create its signature artistic impressions that have always been the original style of Cartier. Each jewelry and watch piece turns into an investment as long-lasting products may also be handed down from era to generation.
Modern And Simple Designs
Cartier is likely one of the few manufacturers that experience released luxurious everyday jewelry and created jewels for the pink carpet and royals. In the late Sixties, the emblem offered the sector to Cartier Love bracelets that constitute New York from the 70s. The timeless design is to be had in yellow gold, white gold, and rose gold for $6,300. Celebrities including Jennifer Aniston, Angelina Jolie, Katie Holmes, Sofia Vergara, and Mindy Kaling have been spotted dressed in Love bracelets.
Iconic Accessories That Have Become Timeless
One of its maximum iconic accessories is the Cartier Tank watch. It changed into iconic in 1926 after The Son of the Sheik was once released and Rudolph Valentino was spotted wearing the Tank, as noted by means of Scmp. Since then, celebrities like Clark Gable and Cary Grant have continued the legacy, and it has transform a coveted honor to wear it since then.
Influence On Pop Culture
Cartier has been a mark of influence in marketplace developments for a very long time. Since the discharge of the Love Bracelet in the 60s, every product has been a step towards innovation. With the discharge of the Santos watch, the undying on a regular basis magnificence made it a favorite. Louis Cartier was impressed in his everyday existence to create designs, which has led to the constant popularity of the brand.
A Red Carpet Staple
Any pink carpet is incomplete without celebrities dressed in a Cartier jewel. Cartier tries to stand out with its surprising jewels amongst different manufacturers, like Harry Winston and Tiffany. Many celebrities wore Cartier jewellery on the 2022 Oscars, together with Timothée Chalamet along with his Panthère necklace, and Uma Thurman wore emerald and diamond earrings, as stated by way of the Hollywood Reporter.
Expansion Around The World
Cartier first opened its doors to customers in Paris ahead of increasing to London and later to New York in the early 1900s. The popularity of the branches led to an building up in gross sales. Over the last few years, the brand has expanded to shops in Europe and Asia, with emblem ambassadors in every corner of the arena to reach a grander target market.
Global Ambassadors That Promote The Fashion House
A emblem for the ages, Cartier has tried to grasp the eye of more youthful audiences in the previous couple of years. Jake Gyllenhaal and Lily Collins have long-standing partnerships, but new faces have joined them. In 2022, Cartier announced Rami Malek, Maisie Williams, Willow Smith, Troye Sivan, and Jisoo from Blackpink.
Offering Unique Shapes And Designs
Eccentric designs have additionally been a a part of the historical past of Cartier, and the original shapes of its products have stories to inform. As discussed through NY Post, one among its maximum stand-out models is a Cartier Crash watch that Dan Levy wore on the 2022 Met Gala. The $1.5-million watch is a superstar favorite, with Jay-Z, Pharrell Williams, and Kanye West every owning one.
An Ever-Lasting Legacy
One of the most important reasons why Cartier remains Hollywood’s favorite jeweler is the rich heritage it has cultivated during the last century. From royals to celebrities, common celebrities have been drawn to the logo for its reputation and products. Cartier is not only protecting historical past but also pursuing the long run.
Through its stores and online sale, Cartier has been incessantly growing and has a valuation of $12.4 billion in 2022. With its more and more international reach, the jewelry brand will continue to dominate the marketplace. In October 2022, Cartier opened its flagship Paris store after two years of renovation, with multiple celebrities making an look.
Sources: Vogue, Scmp, Hollywood Reporter, NY Post
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